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BodyShop Business - The Body Shop Reference Issue: August 2008
5 Marketing Ideas to Heat Up Your Business
Consumers should become familiar with your shop long before they get in an accident. Here are some ways to make sure they do.
5 Steps to a Collision Shop Marketing Plan
A marketing plan is a key component to any business’s success. It defines who we are, where we are, where we’re planning to go, how we’re going to get there and how much the journey will cost. It tells us where work is going to c
Time to Strategize
Many repairers still don’t truly comprehend the real purpose of ‘lean.’ Understanding that it’s simply a strategy and nothing more will go a long way toward beginning the process of implementation.
RIP, Yellow Pages
It’s official: the Yellow Pages is dead. Hopefully you didn’t hear it here first. Hopefully you heard the death knell a long time ago and decided the Internet was the way to promote your brand.
The Yellow Pages I’m
Sell That Job!
More often than not, your estimators don’t want to sell because they view selling as an unsavory activity. But there is a professional, effective way to go about it that could
lead to a higher close ratio.
From Red to Black
We lost more than $150,000 on paint and materials last year. The reason is because the old dollars times paint labor hours formula is outdated. The
solution is invoicing.
Get Stuck on Adhesive Bonding
When used in conjunction with welding, adhesives can provide
a better repair than welding or adhesives alone.
Substandard Standards
The 'substandard standard' is quickly becoming the measuring stick all other repairs are judged by. It’s time to do proper repairs according to OEM specifications.
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