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BUSINESS EDITORIAL - Customization
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Currently showing items 1 to 5 of 5
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Laying it on Thick
7/8/2008
It seems today that body shops all over the United States are scrambling for a piece of the customer-pay service business. In an effort to circumvent the price games played by insurance companies and for an opportunity to get...
A Streetrod Named Desire
2/1/2003
This is terribly awkward. For some time now, I've felt the urge to come clean about an "affair of the heart" I've been involved in since ... well, since several years before I married Bobbi, my wife of 32 years. Not that Bobb...
Restyle 101: The Specialty Equipment Market
4/1/2002
When customers walk through your door, they're likely not happy to see you: They've been in an accident, they're grumpy and they're without transportation. And you stand between them and the return to their normal, everyd...
Custom Cars at the Click of a Mouse
4/1/2001
Use the Internet
Not every customer has the ability to visualize. Many of them are probably interested in adding a rear spoiler, ground effects or body decals to their mundane vehicles, but without knowing what t...
Restyle Your Business: Offering Restyle Products
4/1/2001
According to the Specialty Equipment Market Association (SEMA), 1999 manufacturer sales of specialty equipment totaled $8.17 billion, which turned into retail sales of $23.24 billion. (You can pick your chin up off the floo...
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